Nice vintage Cadbury's chocolate biscuits tin box. In the finest English tradition, it depicts an English rider called Royal Horse Guard and 1st Dragoons.
The tin box is 4,5 cm high, 21 cm long and 15,5 cm large.
In 1824, John Cadbury began selling tea, coffee and drinking chocolate in Birmingham, England. From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory and sold mainly to the wealthy because of the high cost of production. In 1847 John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".
The brothers opened an office, in London and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. The company went into decline in the late 1850s.
John Cadbury's sons Richard and George took over the business in 1861. At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money. By 1864 Cadbury was profitable again. The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.
The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain. A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean. The firm began exporting its products in the 1870s. In the 1880s the firm began to produce chocolate confectioneries.
